He creates his own brand called « AR Lenoble », combining his initials « AR » with « Lenoble » as a tribute to the nobility of the wines of Champagne. With the armistice still fresh in mind, he decided that a name with German connotations was perhaps not the best idea. In 1920, Armand-Raphaël starts to produce his own wines under the name of Champagne Graser, although he quickly changes the name of his house to AR Lenoble. His son Armand-Raphaël, who had dreamed of becoming a doctor, is forced by nature to become head of the family at a very young age and starts his professional life as a wine broker instead. He dies suddenly in the street at the age of 44. During the war, Joseph Graser flees the Germans and leaves his native Alsace and walks all the way to Epernay in Champagne, the place where his wife Alice was born. As the Roman poet Ausonius wrote, the vineyards frame the place “like the tiers of an amphitheater”. Vineyard acquisitions, especially in the prestigious and highly sought after Goldtöpfchen location, have allowed the company to grow to around 6 hectares of grapes. Through his ambitions and visions, he has made the winery a modern and future-oriented company that relies on natural management of its vineyards and state-of-the-art cellar technology. The winery has been in the hands of his son, Holger Breit, since 2000. When Matthias’ son Manfred Breit took over the winery at a young age, he laid the foundation stone for a successful family enterprise by expanding the business and selling bottled wine. This helps to produce an optimal climate for Riesling grapes, giving “true” Piesporter wine a great finesse, a plethora of aromas, and a crisp and exotic finish. The slate-blue Devonian slate soil in Piesport is soft, light, and stony, ensuring good water supply, and is especially apt at absorbing the sunshine reflected by the Mosel River upon the steep south-facing slopes. It is located in the historic winemaking town of Piesport, Germany. Today's winery was founded in 1970 by Matthias Breit.
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